Sales organizations love to sign you up. Contracting you is one of their greatest joys and why shouldnt it be. You do the work, you invest your money and they get the cream of the overrides. What do they invest in youOh yes I know.Service!
In my book, service is a synonym for greed. Answer these questions: How many times have you had an annuity marketing company attempt to recruit you? How many telephone calls and emails do you get each week from annuity marketers? How many times has a marketing company offered you free leads as an incentive to contract? How many times has a marketing company offered you their secret CD to learn what how the big boys do it? You control your contracts
Here is my very first rule and one I hope you will adopt. Get a pre-release letter!
When you contract with a marketing company they forget to tell you about being released in the future! What if your situation changes? What if you found a marketing system better suited to your personal situation? What if you wanted a change? What if we did not satisfy your marketing needs? How do you get released? Do not become a slave to your FMO, demand the pre-release, they all will do it! Most annuity sales marketing organizations do not know how to sell annuities. It is the old saying.. Those that cant sell, TEACH! Learn how to sell annuities and how actually market yourself and your business from those that do. This is an easy topic to check out, just ask your FMO how they would make a sale in a specific situation and their answer is always based on product. Try it and see for yourself. If you are committed to working with an FMO, also hire yourself a coach, one who has sold and who can sell. This is the very easiest direction. Insurance company products are designed for only one reason, to maximize profit to the insurance company. The newest, latest and greatest annuity is just a new wrapper around the same old product. The insurance company buys bonds to guarantee the performance and no matter how you look at it, the yield and the annuities are all in the same arena. Just more sizzle. If you chase the new products you will be just that a chaser. Chasers never build a practice, never have anything worthwhile to sell to their clients other than the newest wrapper on the same product. Be different! Sell annuities based on the benefits they can provide to the owner. The real reason to buy an annuity is not based on yield but on benefits. Learn these secrets and do as much for yourself as possible. Rely on the FMO as little as possible.
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