The Most POWERFUL, Annuity lead MONEY-MAKING Farming System You Will Ever Use. This is probably the MOST POWERFUL FARMING METHOD you will ever use for getting clients. AND, this one strategy should pay for your course at least 30 times over within your first 3 MONTHS! One Insurance agent farms an area with a single letter, then follows up with a phone call to a list that has been scrubbed for the Do-Not Call List. 9 times out of 10 the prospect doesnt remember getting his mailing. Does this sound familiar? Most agents complain they lose money on mailings like this. Aside from the wasteful image marketing weve been duped into believing works, you will generate anywhere from 100% to 500% more response when you use a multi-step farming sequence rather than a single step. What is multi-step? Simple. Instead of sending simply one mailing, send several mailings in a timed sequence. And by all means STOP using the wasteful image farming most agents. The only way you will get the response youre looking for is to use ARM farming methods. And if you dont think multi-step isnt more profitable for agents, think about this: Lets say you create a farming piece, and send out 500 letters costing $.50 each. Thats $250. 9 Times out of 10, youll get less than a 5 responses. Now your not very happy. Now, lets say you decide to mail the same 500 pieces, but with a 3-step multi sequence. This time, youll spend $250 X 3 mailings = $750. But because of the effectiveness of multi-step farming, your chances of getting a half dozen new clients are up 500% or more. If you get one annuity sale for $100,000 and your commission is $8,000. Would you spend $750 to get $8,000. Work the numbers. This method works and will continue to work for years to come. The bottom line is this: AS A FINANCIAL ADVISOR, IT WILL ALMOST ALWAYS MAKE MORE ECONOMIC SENSE TO USE MULTI-STEP A.R.M. FARMING, VS. THE WORTHLESS IMAGE FARMING WEVE ALL BEEN TAUGHT TO USE. Heres how the sequence works: Letter # 1: Send out on DAY 1 (remember to test a small quantity before spending a lot of money on something unproven!) Letter#2: Sent out 1 week to 10 days AFTER letter one is sent. Youll also note that letter 2 refers to letter 1 in its introduction. Letter#3: Sent out 1 week to 10 days AFTER letter #2 is sent. It also refers to letter #2, and frequently has a FINAL NOTICE headline in it. You can continue this sequence for as long as its profitable for you.
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