I know of a lead generation system that is totally overlooked. It really works and it is virtually unused. So much money is spent trying to market annuities and agents overlook this simple, cost-effective method that is often right under their noses.

I very much enjoy receiving the marketing ticklers from all those FMOs that want us to work like slaves for them. You know what I mean, you know who they are. They are the ones who cant sell so they invent. They invent the latest and greatest new system. Sometimes they use celebrities and sometime they use retired football stars but in the end they are all the same. Just a reinvention of another rehash of the same old thing, the secret selling system!

Sometimes it comes in the form of a webinar to learn the secret or sometimes it is the CD containing the information we all so desire. The other day I received a phone call from a marketer who wanted to share the secret with me and if I would just sign one contract he would share it. Because of my production level I was firm and would never move anything without knowing what was going to happen. So he took a chance and told me his secret and I am sharing it with you READY? Lobster! Offer free lobster and you can fill the seminar room. I thought I would die from laughinglobster! But I do have a lead generation system that I work with my other sources and it really works and for absolutely nothing I will share it with you. Here it is

Mortgage protection leads. They work especially well if you have been selling annuities in the past. These leads are for a perceived need and any good salesperson can expand it to a fact finder and with a fact finder the opportunities for selling an annuity increase.

I use these occasionally to break up the monotony of doing constant seminars. There is nothing that will keep you sharper than not knowing what is on the other side of the door. The uncertainty of the sales process makes you sharper and much more experienced. It doesnt matter what level of sales you have attained, mortgage leads will make you better. Try it and grow your sales numbers.

There are tons of mortgage lead generation services and systems available. I prefer to use the direct mail approach and make my own appointments. The appointment language I use contains the term I am going to be in your area and would it be a bother if I stopped by at 3:00 to visit with you about the information you requested?

It works and it will get you into a large number of sales selling opportunities that will add energy and compensation to your life.